Too Good To Go – A danish company that fights again food waste

Posted bygaellebzPosted inAnalysis of Case study

Gaëlle BEZIN-CALMELS

DMDA 1_EMLV

I. Introduction

“Reducing food waste is one of the most important things we can do to reverse global warming.”- Chad Frischmann, Climate Change Expert

Restaurant waste a lot of food at the end of the day because they can’t sell it the day after, even if the food was good for human. That’s why it was important to develop an app to reduce the waste.

  • 1/3 of food produced in the entire world is wasted
  • 8% of greenhouse gas emissions is caused by waste

II. The Concept of the app

screenshot of the app on my mobile phone

App screenshot with all restaurants near to the client and the number of meals remaining

There is also an access to the map to see all the restaurants location.

So clients are attracted for two reasons their ecological awareness and limit food costs.

 “Each year in France, 10 million tons of food consumable by humans are thrown in the trash” (Martin, 2017).

That’s why it’s important to internationalize this project.

III. Globaliaztion

Lucie Basch developed the app for France, as an entrepreneur, in 2016. The French app count 8,5 million of users and more than 17 thousand restaurants.

The app is now available in 14 Europeans countries and since September in the united states. Then, the app will be launch in other countries and more in Eastern Europe.

The company permitted to save more than 60 millions meals in 50 000 point of sales, thanks to their 32 million of users in the world.

WHICH MOBILE APPLICATIONS THAT FIGHT AGAINST FOOD WASTE DO YOU KNOW?

Too Good To Go
graphic representing Too Good To Go’s competitors from Statista

This subject of waste food, is a world issue, concerning food directly because the united nations have a goal of reducing food waste by 50% by 2030 (Baron, 2021). But it’s also an ecologic issue.

infographic representing the actors of food waste

This document represents the regions of the world according to their food waste

Source : https://venngage.com/gallery/post/understanding-food-waste-and-how-to-reduce-it/

Conclusion

To conclude on the internationalization strategy of Too Good To Go, we can say that the app is developing thanks to entrepreneurs in each country.

The stages of internationalization :

  • Translate the app
  • Find partner restaurants
  • Promote the app to customers

=> Reduce food waste

Articles

Baron, P. (2021) Too Good To Go accelerates its global expansion. DNA Business

Gonzales, C., & Siadou-Martin, B. (2020). Contribution to the understanding of social representations of food waste: an exploratory of social representations of food waste: an exploratory study through the press. Responsible organization review, pp. 7-16.

Martin, A. (2017). Reduce waste near home. Economic alternatives files, p.34

YouGov. (avril 11, 2019). Which mobile app Quelles applications mobiles qui luttent contre le gaspillage alimentaire connaissez-vous ? . In Statista.

Understanding Food Waste And How To Reduce It